What is a Demand-Side Platform? | Hightouch
A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.| hightouch.com
Learn how to leverage identity graphs to create a single view of your customer.| hightouch.com
Discover the power of AdTech: streamline ad campaigns, automate targeting, improve ROI. Learn about types, benefits, and key components.| hightouch.com
Find out what user segments are and how industry leaders are using them to increase conversions.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Actionable insights are what all companies need to get the most from their data.| hightouch.com
Learn how you can leverage data onboarding link your offline data to your online data to power your marketing use cases.| hightouch.com
Get an interactive demo of Hightouch, customized to your use case. Learn how leading brands deliver best-in-class customer experiences with Hightouch.| hightouch.com
A marketing campaign is a coordinated series or single promotion of a product, service, or company to increase sales, leads, or brand awareness| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
A Composable CDP is a customer data platform that enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.| hightouch.com
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.| hightouch.com
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com
