In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat. Read More| Vino Joy News
China’s Only Listed Wine E-Commerce Firm Faces Profitability Struggles| Vino Joy News
A Second-Generation Wine Retailer’s Journey: from Boom Years to Reinvention| Vino Joy News
Breaking: China’s Alcohol Retail Giant 1919 to Close 1,500 Stores in Strategic Overhaul| Vino Joy News
Five Ningxia Wineries to Debut at Australia’s Dan Murphy’s| Vino Joy News
Riesling, Folk Songs, and Personal Charm: Chengdu’s Wine Bar Experiment| Vino Joy News
Dairy Farm Internatinal Group (DFI), the operator of Hong Kong's leading supermarket and retail chains including Wellcome and 7-Eleven convenience stores, has announced leadership changes.| Vino Joy News
Following the success of Sam's Club, Freshhippo is also launching its own in-house wines, raising concerns among traditional wholesale wine merchants for fear of losing out lucrative market share.| Vino Joy News
Leon Liang left a secure corporate career to pursue his passion for wine, a journey that began with blind tasting championships and led to the creation of Sannianjian, a chain of curated wine shops that blend cultural insight with expert selection. Here's the story of Sannianjiang, a haven for China's tight-knit wine community.| Vino Joy News
How has Pudao thrived in a challenging environment, and why is wine education and popularization a key focus of its business? We spoke with Celia Liu, who took over as director of Pudao last year, on the brand's 15-year journey in an evolving market and its vision.| Vino Joy News
The majority shareholder of Henan Liquor Easy Trading Corporation Limited (JBL), one of China’s largest alcohol retailers with annual revenues of 1.7 billion RMB and over 300 physical stores, has reportedly disappeared from public view.| Vino Joy News
China’s biggest online drinks retailer 1919.cn has announced that it is suspending its trading on China’s third national equity trading venue starting from February 17, paving its way for eventual delisting.| Vino Joy News
