Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.| WordStream
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.| WordStream
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.| WordStream
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.| WordStream
Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!| WordStream