Explore the impact of Google's cookie phase-out on marketing measurement and the rise of privacy-focused Marketing Mix Modeling (MMM).| Recast
Explore overfitting in Media Mix Modeling: Learn risks, misleading metrics, and out-of-sample validation for accurate model assessment.| Recast
Have you ever heard someone use the word "Bayesian", and wondered what that meant, and why it was better? You're in the right place.| Recast
You're probably modeling seasonality the wrong way. Controlling for seasonality means underspending at peak times. Learn what to do instead.| Recast