There are two ways an entrepreneur can fail: a) launch a product that nobody desires; b) launch a product that people desire but with no significant advantage over established competitors (hence give no strong reason for a customer to switch away). These two failure modes have their analogous success modes: a) culture-led startup success where… Read More| Inverted Passion
It’s important to clearly distinguish between what people desire and how they fulfill them. Our desires usually remain the same, but methods of fulfillment keep changing. For example, the desire to have good oral hygiene can be fulfilled in multiple ways: toothbrushes, mouth wash, or even crunchy foods like carrots that help clean mouth as… Read More| Inverted Passion
Hi, I’m Paras Chopra, founder of Lossfunk and Wingify, a SaaS company known for its market-leading A/B testing product VWO. An updated version of the book below is available on Amazon by the title: “The Book of Clarity: Building Your Dream Start-Up Using First Principles Thinking“. Most chapters in the new book are the same… Read More| Inverted Passion
Most markets are like the car market. Some people like bigger cars, others like efficient cars and then there are some who like premium cars. That is, markets aren’t homogeneous. They consist of different sets of people who value different aspects in a solution. Because different segments value different aspects, an improvement in one aspect… Read More| Inverted Passion
There’s always a temptation to launch a fully built product with more features and capabilities than existing competitors. It’s exciting to build the next Google, the next iPhone or the next SpaceX, isn’t it? This temptation is dangerous because even the most successful products in a market had simple beginnings. No product arrives in the… Read More| Inverted Passion
