The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process.| GTM Alliance
Messaging can be difficult to get right. In a world where consumers are bombarded with marketing messages from all directions, it feels impossible to rise above the noise. In this article, we’ll examine ten examples of companies that nail their messaging and the lessons each can teach us.| GTM Alliance
What do you get? (Versus what you could get if you go all-in with a Blueprint plan.| GTM Alliance
Any product launch depends on whether your teams can come together and establish where there’s space to improve. The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions.| GTM Alliance
We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more.| GTM Alliance
A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics.| Product Marketing Alliance