Brands in the Boardroom II: Financial Engineering for Brands
"First and foremost, the focus on brand valuation has led to the recognition that brands make up a substantial part of the intangible value of companies."| Brandingmag
"First and foremost, the focus on brand valuation has led to the recognition that brands make up a substantial part of the intangible value of companies."| Brandingmag
"Your brand management system has to work hard for your people, not the other way around."| Brandingmag
The postmodern consumer's search for authenticity has become a challenge that companies of various industries are facing in the race for authenticity.| Brandingmag
Brand valuation services have sprung up over the past quarter-century. The question is, do they accurately assess the marketplace worth of brands?| Brandingmag
See 7 of the best free to download photos, images, and wallpapers by Razvan Chisu on Unsplash.| unsplash.com
