Leads are the lifeblood of the B2B complex sale. But if Marketing directly passes volumes of harvested leads to Sales, many promising prospects may not be ready to become customers. In fact, 73% of B2B leads are not sales-ready, according to our 2012 B2B Benchmark Report.One answer is to implement lead scoring to help determine when prospects are actually ready to speak with Sales. See how a HR consultancy added lead scoring to its existing marketing automation and CRM environment, and in les...| MarketingSherpa
If you find sales follow ups annoying and tedious, this blog is for you. It contains tips from The Follow Up Ninja on how to take effective follow ups and succeed in sales.| The Clueless Company | The Clueless Company
Put your customers first with our customer experience audit. Transform your customer service performance using uncovered hidden opportunities with The Agency Auditor.| The Agency Auditor
Discover the essential elements and strategies for creating high-converting landing pages for B2B businesses. Fibexamples, and best practices to optimize landing pages.| The Clueless Company | The Clueless Company
Are you getting the results you’ve been promised, or just a lot of excuses? The Agency Auditor goes beyond the surface to uncover the true performance of your agency and teams. In our performance audits, we reveal what’s really working, what’s not, and how to demand better from your partners.| The Agency Auditor
