CPG Packaging Design: A Strategic Look At The Design Process.
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.| SmashBrand
Consumer demand for sustainable packaging is on the rise. Learn what that means for your brand and how to implement eco-friendly packaging that consumers want.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
CPG brand positioning that drives growth. Integrated strategy, design, and testing build brands that win on-shelf, drive consumer choice, and maximize sales.| SmashBrand
Don’t let your products look outdated. Check out the latest packaging design trends so your brand can stay relevant in a new decade.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.| SmashBrand
A target audience is the specific group of consumers most likely to want your product or service. See how to identify your target audience.| www.marketingevolution.com
