Storytelling is a key aspect to consider when it comes to ‘branding’ in China. Chinese consumers are drawn to appealing narratives surrounding products, they are looking for something unique which sets a brand apart in an increasingly competitive marketplace. Connecting with consumers emotionally through a well-constructed narrative has become ever more important. Products come to life through stories and this can be […]| Marketing China
Web design in China is different! From Baidu SEO to mobile-first UX, discover what it takes to create a high-performing website in China.| Marketing China
What is Wechat? WeChat isn’t just for messaging—it’s China’s digital hub. Explore its features and how brands use it to connect with consumers.| Marketing China
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat. Wechat’s […]| Marketing China
China’s growing demand for imported food is an opportunity. Discover key strategies for exporting your products and reaching Chinese consumers.| Marketing China
It can be difficult to make a choice when looking at the variety of Chinese ecommerce platforms available. This guide will help you see clearer| Ecommerce China
WeChat, Weibo, Xiaohongshu, Douyin—learn which Chinese social media platforms matter most and how to use them for business success in China.| Marketing China
