Understand Baidu SEO, the #1 Chinese search engine. How to optimize your website to succeed in China’s market with our expert guide.| Ecommerce China
Chinese Q&A & Forums are often over looked but they are crucial for companies reputation in China. So let's have a look at Zhihu Marketing!| Marketing China
Learn what Sina Weibo is, how to create a verified business account and the advertising options. How to post and leverage KOL.| Marketing China
Master Baidu SEM in 2025 with our top marketing strategies. Learn how to advertise effectively on China’s leading search engine and boost visibility.| Marketing China
Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat. Wechat’s […]| Marketing China
Top 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Trend Insight (2025): Chinese marketers emphasize “private domain traffic” (私域流量) to reduce reliance on paid ads, focusing instead on owned communities (Groups, WeCom) for repeat engagement. Data-driven personalization and seamless social-commerce funnels (Content → Mini Program → Payment) are now critical for ROI. WeChat...| Ecommerce China
Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China
Deep dive into Baidu SEO best practices with this guide and master all the techniques to rank high on China #1 search engine.| Marketing China
How to open a Wechat official account for your business? Step by step guide by Chinese social media experts. +Tips & Best practices.| Marketing China
It can be difficult to make a choice when looking at the variety of Chinese ecommerce platforms available. This guide will help you see clearer| Ecommerce China
The Little Red Book is a one of the tool you need to master in order to enter in the Chinese Beauty Market. This article will help you| Ecommerce China