You need to understand that there is no right or wrong distribution strategy to export your product to China. Only business factors will influence which model will suit you the best. However, if you want to maximize your expansion potential in China you’ll have to manage a strong sales strategy while developing your distribution network. […]| Marketing China
2017 China’s advertising industry is always evolving, and TV is definitely not the biggest source of advertisement. Digital Advertising in China is booming| Marketing China
In China, not all international brands are welcomed with open arms. In fact, some Chinese distributors only distribute between 40 and 200 different products because they can’t always predict which ones will be successful or have high revenue potentials in the long term. As a result of this uncertainty, most distribution companies don’t want to […]| Marketing China
There are many platforms available to run paid advertisment in China, find the most approriate onr for your company with our guides| Marketing China
My take on how to succeed in China's luxury furniture market. E-Commerce platforms guide for international sellers.| Marketing China
WeChat, Weibo, Xiaohongshu, Douyin—learn which Chinese social media platforms matter most and how to use them for business success in China.| Marketing China
