53% of Republicans have at least some trust in information from national news outlets in 2025, up from 40% in 2024.| Pew Research Center
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut. Pew Research Center.| Pew Research Center
Brand journalism might seem the same as content marketing, but there are key differences. Public relations pitches and promotes. Marketing drives leads and sells. Brand journalism offers a third way, by showcasing your expertise (the brand part) with compelling storytelling techniques (the journalism part). For communicators, brand journalism is a lot more fun than churning...| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Changes in the news media require a shift away from public relations and toward a new way to reach your audiences.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
To get started, answer this time-honored list of reporter's questions| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Don’t proclaim your great values to people. Show them in action| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Let us help you find, tell and share yours.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Ready to connect with one of our experts? Everything we do is tailor-made, so we believe everything should start with a conversation. To make that happen, fill out the form, schedule a meeting, email us, or even pick up the phone can call us–gasp! What we do Use a clear and attention-grabbing short paragraph to engage your audience and draw them...| Ragan Consulting | Internal and Corporate Communications | Audits and Training