App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.| AppsFlyer
Learn about mobile app download and usage statistics in 2025 to better understand how you can develop or improve your mobile app for your users.| Buildfire