With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.| AppsFlyer
What are loyal users, and what should you be aware of when it comes to app marketing? Learn more in our mobile marketing glossary.| AppsFlyer
Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer