To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.| AppsFlyer
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution| AppsFlyer
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.| AppsFlyer
One of the driving factors behind a successful mobile app is continuously optimizing the end-to-end performance. Find out more inside.| AppsFlyer
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer