Two Step Flow Theory of Communication | Definition and Analysis
A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Read our guide to the hypodermic needle theory of communication, including examples of how the media injects their messages to the audience.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
Learn about how moral entrepreneurs exaggerate the threat posed by groups of people and label them as folk devils and create a moral panic.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
With examples and practice questions, our guide to Barthes sign systems, including myth, will help develop your awareness of this key concept.| Media Studies
