Authenticated Bridge solves the challenges around identifying web users, targeting custom audiences, and measuring outcomes outside of walled gardens and without the presence of third-party cookies.| LiveIntent
We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies and which tactics can be used to avoid disruption.| AdMonsters
Adobe surveyed over 1,000 American workers for their fifth annual email usage study and found that Americans are checking their email while watching TV, in bed, during work meetings, during meals, while driving and even in the bathroom — but also recognized a growing push to limit the amount of time they check work emails during their personal time.| CNBC