What is a good retention rate for an app? That depends on the app category: news apps have an average retention rate of 10 percent, dating of 2.7 percent.| Statista
Learn what A/B testing means and how to leverage this powerful optimization tool.| OneSignal
Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.| Customer Engagement Blog
Learn the difference between transactional & promotional messages so you can utilize them to best communicate with your customers.| Customer Engagement Blog
Send real-time notifications to iOS, Android, and other mobile devices for free using the world’s most popular messaging solution. Get started today for free!| OneSignal
In this guide, we will explore the art of mobile app retention—from benefits and challenges to the most effective retention strategies.| Business of Apps