Connotations of some affiliate marketing terms differ from their pure semantic meanings. These definitions & examples will help you steer clear of confusion| Affiliate Marketing Blog by Geno Prussakov
Affiliate marketing is not a "marketing channel." This deadly misconception is hurting your affiliate program, narrowing focus and obstructing growth.| Affiliate Marketing Blog by Geno Prussakov
Regardless of your niche, (a) the more isn't always the merrier, (b) bad affiliates on one network will affect good affiliates on the other, and (c) only when you're expanding internationally, adding networks makes a lot of sense.| Affiliate Marketing Blog by Geno Prussakov
Outsourced affiliate program management is easy to confuse for something it is not. Explore the common misconceptions about it, as well as what OPMs really do.| Affiliate Marketing Blog by Geno Prussakov
Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You're not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential client reveals at least one for us, so it seemed…| Affiliate Marketing Blog by Geno Prussakov
Discover some of the most common affiliate program misconceptions that exist among merchants and the naked truth behind them!| Affiliate Marketing Blog by Geno Prussakov
In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program's performance and your overall business. But before we dive into details, allow me…| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
