What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is install fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer