Master these 11 essential social media skills to stay ahead in 2025. Build social media management skills to grow your career.| Sprout Social
An effective social media hospitality strategy will help you provide exceptional guest experiences, online and beyond.| Sprout Social
Learn how unbiased social business intelligence, and industry and competitor insights gleaned from social can be influential.| Sprout Social
Review management software helps businesses collect and respond to customer feedback quickly across networks while discovering actionable insights.| Sprout Social
We’re excited to announce Sprout’s Asset Library 2.0: a comprehensive way to store relevant and successful content including videos and text snippets, in addition to images, for more streamlined and collaborative publishing and campaign management.| Sprout Social
When companies make mistakes, customers often write reviews about it online. Some companies have started responding to customer reviews, but do these responses affect the ratings that customers give them? According to a study of hotel reviews on TripAdvisor, yes: When hotels start responding, they receive 12% more reviews and their ratings increase by an average of 0.12 stars (on a 1-to-5 scale). These gains may seem small, but they can have a significant effect on the hotel’s rating, due...| Harvard Business Review
Discover how effective online review management can transform your brand's reputation and drive growth. Get started today with strategies, tools, and real-world applications.| Sprout Social
To ensure you meet your social media goals, it's important to know what metrics you want to follow.| Sprout Social
Learn what user-generated content (UGC) is, why it's important, and how to use it to grow your brand's reach and reputation on social media.| Sprout Social