What is AI Reading? The Muck Rack AI Report 2025
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
Effective issues management hinges on prompt action and clear communication, emphasizing the importance of a PR crisis communications plan.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
