Companies must align their internal operations around customer value to fuel their customer-obsessed growth engines.| www.forrester.com
Short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build a customer-obsessed growth engine.| Forrester
Download this Forrester report on creating a customer-obsessed growth engine to align B2B marketing, sales, and product teams to sustain revenue growth.| Forrester
Millennials and Gen Zers now represent the majority of business buyers. Understanding how they approach the B2B buying process is essential.| Forrester