Prosumers and the Media
Consumers often participate in the design and production process to customise mass-produced goods. They become prosumers.| Media Studies
Consumers often participate in the design and production process to customise mass-produced goods. They become prosumers.| Media Studies
Explore Stuart Hall and Paddy Whannel's classification of advertisements| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Media Effects Theory Practice| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
Learn how we use stereotypes to help shape our own identity with our guide to this important social theory.| Media Studies
An introduction to the methods news organisations use to frame a story and influence the audience's opinion of important issues.| Media Studies
To what extent does mass media influence the audience and set the news agenda by controlling which stories should hit the headlines?| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies
