Explore the key brand metrics every PR pro needs to know and turn insights into strategic advantage to strengthen your brand's position.| Prowly
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Reach vs impressions: Understand the key PR metrics that highlight your strategy's impact and show real value to stakeholders.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Discover the essential social media metrics to track for success in 2025. Learn what matters most to enhance your digital PR strategy.| Prowly
Discover 10 PR metrics that can finally show the value of your PR activities and strategy. Measure for success and drive impactful results.| Prowly
Explore AI for Public Relations: uncover the benefits & risks and harness artificial intelligence communication in the digital transformation.| Prowly
A PR campaign is a planned list of activities on various media platforms with a specific end goal in mind. Here's how to create an effective one.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
What is sentiment analysis and how is it used in PR? Find the methods, tools and processes in our handy guide based on current real-life examples.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore the concept of earned media. Understand its benefits and discover successful campaign examples in our comprehensive guide.| Prowly
Learn how to use the full potential of paid, owned and earned media and create a comprehensive and beneficial PR strategy.| Prowly
Track your online media mentions, set up alerts and create beautiful PR dashboards with Prowly. Try it free for 7 days.| prowly.com
Explore Prowly’s blog - your trustful source of insights, tips, and news of PR industry.| Prowly
Learn to drive better PR results by using relevant metrics, such as brand sentiment analysis, based on real-life examples.| Prowly