Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
UX case study of Etsy based on an exhaustive UX review across 923 design elements comparing Etsy against 279 other sites.| Baymard Institute
See the ranked UX performance of the 319 leading ecommerce sites in the US and Europe. The chart summarizes 100,000+ UX performance ratings.| Baymard Institute