Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.| Practical Ecommerce
Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.| Practical Ecommerce
The new feature in search results is an AI-generated response to queries. Here's our first assessment of the traffic impact.| Practical Ecommerce
Google's new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.| Practical Ecommerce
Responding to questions of customers and prospects can generate traffic and sales.| Practical Ecommerce