Discover jobs to be done (JTBD), an important theory for boosting business innovation and understanding customers, and apply it to your business.| Coursera
Customer relationships include all interactions from first contact to post-purchase support. This guide covers their importance, compares customer relations vs. service, outlines key roles, and offers steps to build stronger, lasting customer ...| Coursera
Building a company brand is often important for the long-term viability of a business. Learn more about what's involved with brand management, key principles required for a successful brand strategy, and career paths to explore.| Coursera
Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing ...| Coursera
Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.| Coursera
A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.| Coursera
Offered by Google. Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and ... Enroll for free.| Coursera
The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd.| Edelman