Components of Attitude: ABC Model
The ABC Model of Attitudes, also known as the tri-component model, is a framework in psychology that describes 3 components of attitudes (Eagly & Chaiken| Simply Psychology
The ABC Model of Attitudes, also known as the tri-component model, is a framework in psychology that describes 3 components of attitudes (Eagly & Chaiken| Simply Psychology
Obedience is a form of social influence where an individual acts in response to a direct order from another individual, who is usually an authority figure.| Simply Psychology
Prejudice encompasses the cognitive and emotional biases one holds internally towards a group, while discrimination manifests these biases through actions or behaviors, negatively affecting members of the targeted group.| Simply Psychology
Self-concept in psychology refers to an individual's self-perceived knowledge, beliefs, and feelings about themselves, encompassing elements like self-worth, self-image, and self-esteem. It's formed through experiences, interactions, and reflections, and plays a pivotal role in influencing behavior, emotions, and interpersonal relationships. A healthy self-concept promotes well-being, while a negative one can lead to emotional and social challenges.| Simply Psychology
In social psychology, a stereotype is a fixed, over-generalized belief about a particular group or class of people.| Simply Psychology
Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group.| Simply Psychology
Social Learning Theory, proposed by Albert Bandura, posits that people learn through observing, imitating, and modeling others' behavior. This theory posits that we can acquire new behaviors and knowledge by watching others, a process known as vicarious learning.| Simply Psychology
The Milgram Shock Experiment, conducted by Stanley Milgram in the 1960s, tested obedience to authority. Participants were instructed to administer increasingly severe electric shocks to another person, who was actually an actor, as they answered questions incorrectly. Despite hearing the actor’s screams, most participants continued administering shocks, demonstrating the powerful influence of authority figures on behavior.| Simply Psychology
Social Identity Theory, proposed by Henri Tajfel and John Turner in the 1970s, posits that individuals derive a portion of their self-concept from their membership in social groups. The theory seeks to explain the cognitive processes and social conditions underlying intergroup behaviors, especially those related to prejudice, bias, and discrimination.| Simply Psychology
In Zimbardo's Stanford Prison experiment, participants were randomly assigned to one of two groups, guards or prisoners. after a few days, the prisoners staged a failed revolt and were consequently punished and humiliated by the guards.| Simply Psychology
Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.| Simply Psychology
The Asch paradigm was a series of conformity experiments by Solomon Asch designed to investigate how social pressure from a majority group could influence an individual to conform.| Simply Psychology
