Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. […]| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters
The Trade Desk and AppLovin partner so that TTD can buy directly from the AppLovin Exchange, and mobile pubs will have access to UID 2.0.| AdMonsters
New York, NY (April 13, 2022) – Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened for public comment for 60 days. The update includes two new values for publishers to declare within their ads.txt files, […]| IAB Tech Lab
This is a quick introduction to Ads.cert, the next step after Ads.txt for preventing ad fraud by allowing publishers to add their signature to inventory.| AdMonsters
Moving the industry towards a transparent future, the IAB Tech Lab releases specifications to shed light on the programmatic buying and selling of ads.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters