Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Demand Path Optimization can clean up the media selling process by increasing brand safety and allowing for better user and advertiser experiences.| AdMonsters
Rachel Parkin of CafeMedia explains why supply-path optimization -- DSPs' process of finding bids more likely to win auctions -- is a publisher concern too.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters