After years of growing adoption, programmatic advertising has finally accelerated into the forefront of media buying, becoming the undisputed choice for buying top ad formats. With programmatic advertising has come the expansion of supply path optimization to increase the effectiveness...| Integral Ad Science
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
New data from Pathmatics show that publishers have dramatically cut their demand partners over the last year.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
Demand Path Optimization can clean up the media selling process by increasing brand safety and allowing for better user and advertiser experiences.| AdMonsters