“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising space – its sordid history […]| AdMonsters
The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith trims back Time holdings.| AdMonsters
Looking back at what AdMonsters has published in 2017, here are 10 of the best (and/or most prescient) articles we've posted this year.| AdMonsters
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.” I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really stems from the ad […]| AdMonsters
A quick explanation of programmatic guaranteed, one attempt to improve on the private marketplace model that's often confused with others.| AdMonsters
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the partner’s code in the pub’s […]| AdMonsters
