Deeper Into Programmatic: Where We Are With S2S, Programmatic Guaranteed - AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.| AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.| AdMonsters
You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and similar to many foes in children’s stories, it wasn’t always such a bad thing—it was simply exploited. In the early days of digital advertising, […]| AdMonsters
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the partner’s code in the pub’s […]| AdMonsters
