Single-request architecture is a setup where, in a header bidding framework, the bidder sends one call to the ad server for multiple ad slots, and the server returns bids for all of those ad slots at the same time. To explain why single-request might be advantageous to the publisher, and to the buyer/bidder, we should […]| AdMonsters
Using ML for better traffic shaping means huge strides forward for healthier ad ops, the future of programmatic and two-sided bid optimization.| AdMonsters
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the partner’s code in the pub’s […]| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters
