It's an age-old question: client-side or server-side, or presumably both? And what will become of client-side once the third-party cookie goes away?| AdMonsters
Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how this pandemic relishes irony. As […]| AdMonsters
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may […]| AdExchanger
As infrastructure costs mount, actively directing traffic from SSP to DSP may be the future of the open programmatic ecosystem.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
