The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
Zero-party data is a relatively new concept (having been coined only three years ago), and adtech likes to take time settling into new ideas.| AdMonsters
In a privacy-first world, should we really be talking about if buyers or sellers own the data? Maybe we should be putting consumers first.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters