What Is CPRA (CCPA 2.0) And Its Implications for Ad Tech? - AdMonsters
Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
AdMonsters virtual Think Tanks bring together 10-12 director-level-and-up rev pros to go deep on topics like first-party data and the cookiepocalypse.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
