Audience fragmentation is when a unified audience are divided into specialized segments due to preferences, behaviors, and media consumption.| Ron Sela
Explore the distinct roles of marketing vs. advertising, and how they collaborate to elevate your brand and drive sustainable growth.| Ron Sela
The cost of acquiring new customers has risen, learn how the customer acquisition funnel can help keep improving your results.| Ron Sela
Learn how you can use the customer timeline to build more valuable relationships with your customers, increase revenue, and boost engagement.| Ron Sela
Organic leads are the key to getting rid of ineffective paid advertising results. Learn how to generate leads organically instead here.| Ron Sela
Improve your B2B customer experience with behavioral insights. We look at 7 tactics for delivering first-rate customer service.| Ron Sela
Want to create better content and campaigns? Start by doing a better job of targeting your leads with a target audience analysis. Here's how.| Ron Sela
A B2B customer journey map is the key to understanding what a client thinks and expects. Read on to learn how to create one.| Ron Sela