“Perception is reality" is often used to justify a perception that may be objectively unjustifiable or just plain out of touch with reality.| Psychology Today
I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a public relations campaign. Besides its psychotically-focused leaders and their enablers, what struck me most about the story is Theranos’ approach to innovation: the siloed, need-to-know-basis […]| CX by Design
What does establishing the customer experience mean for your business? It means creating positive customer perceptions at every interaction point.| CX by Design
Understanding what parts make up a customer's experience is the next step in your business understanding and influencing customer perception.| CX by Design