Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite| Stagwell
Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution| www.publicisgroupe.com
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.| Marketing Dive
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.| Marketing Dive
