Magnum to Marmite consumer goods group plans productivity programme to save €800m| the Guardian
Unilever has laid out a fresh commitment to not target any children under the age of 16 with its marketing. The move will see it stop working with celebrities and social media influencers who are themselves under 16 or whose fanbase is largely under that age.| The Drum
Unilever wants to improve the integrity, transparency and measurement of influencer marketing, with its top marketer Keith Weed calling on the ad industry, and platforms like Instagram, to take “urgent action now to rebuild trust before it’s gone forever”.| The Drum