If you’re a business that relies in any way on user-level data to shape your marketing strategy, that’s not much to be hanging on to.| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
A tool that connects everyday work into one space. It gives you and your teams AI tools—search, writing, note-taking—inside an all-in-one, flexible workspace.| Notion
Facebook Robyn is a popular Marketing Mix Modeling tool. It's open-source so anyone can see how it works, but we'll explain the statistics.| Recast
You can boost revenue by scientifically optimizing your marketing spend. What could go wrong? It turns out that many things can.| Recast
How does Uber Orbit work? We break down Orbit's methodology, how long it takes to run and how to action the MMM's output.| Recast