Testimonials and reviews are critical to your sales process. Let's see how to gather and use testimonials throughout your sales funnel.| Boast
A great video testimonial is a powerful tool. Unlike written reviews, video testimonials allow potential customers to hear directly from satisfied clients, creating an emotional connection that builds trust and credibility. However, not all video testimonials are equally effective. Long, unstructured testimonials can lose their impact quickly. The most effective testimonials are short—ideally between 30…| Boast
Let’s take a look at the psychological principles that influence trust, and how you can use these principles as you gather testimonials.| Boast
Case studies are powerful tools for introducing your business, showing your impact, and demonstrating your competitive advantages. Case studies allow prospective clients to see the solutions you’ve provided to others similar to them, and they’re one of the most compelling types of testimonials. Case study videos bring classic case studies to a new format, and…| Boast
Video content and consumption are changing fast. These video marketing statistics in 2022 shed some light on the changing video landscape| Boast
Whether you’re just getting started with social video platforms or you’re looking for fresh short video ideas, this list can help| Boast
These behind-the-scenes video ideas can get your audience's attention, gain their loyalty, and make your organization memorable.| Boast
Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and…| Boast
Try these 37 tofu, mofu and bofu content types for every to align your content marketing strategy with your buyer's journey.| Web Ascender
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just how impactful are testimonials? We’ve updated our list of 20 testimonial statistics to show the impact of testimonials in 2021.| Boast
