Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections.| Practical Ecommerce
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.| Practical Ecommerce
Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.| Practical Ecommerce