The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...| IMPACT
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...| IMPACT
How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...| IMPACT
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:... The post How to Raise Prices When Tariffs Hit – Without Losing Customers appeared first on IMPACT.| IMPACT
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...| IMPACT