Managing marketing analytics with limited resources can be tough. For marketing directors who lead small but strong teams, the challenge is clear: How do you decide which analytics tasks are the most important when you don’t have a lot of… Read More The post Master the Web Analytics Process: 6 Key Steps to Simplify Your Marketing Strategy and See Real Results appeared first on Augurian.| Augurian
Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms, manage different campaigns, and try to make sense of all the numbers. Digital advertising plays a… Read More The post Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results appeared first on Augurian.| Augurian
Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics team. With the deprecation of Universal Analytics (UA) and its replacement by GA4, along with the phasing out of third-party cookies, it can be challenging to keep up. Web analytics tools and features are...| Augurian
Feeling overwhelmed by SEO? As a marketing director with a small team, you’ve got a lot on your plate. SEO can feel like a confusing mess of tasks and technical terms, making it hard to know where to start or if your work is even paying off. You want results, but the path to getting...| Augurian
Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to show their content is delivering results. It can feel like a lot between managing your team, keeping up with your marketing plan, and explaining performance to leadership. But here’s the thing—content...| Augurian
Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like paid search, social, and display ads in the mix, it’s easy to get overwhelmed. But here’s the good news: with a clear advertising budget and plan, you can align your...| Augurian
Facing increasing pressure to demonstrate SEO’s ROI, many marketing directors are navigating tighter budgets and higher expectations. As a marketing director, you’ve got a lot on your plate—managing your team, executing your marketing plan, and justifying every dollar spent. It can feel overwhelming, especially with all the buzz about SEO’s uncertain future. But here’s the...| Augurian
You don’t need deep expertise to prove the value of your content marketing strategy. The key is knowing what to measure and how to connect those metrics to your company’s bottom line. Whether you’re looking to drive more leads, increase engagement, or contribute directly to revenue, this guide will show you how to track content...| Augurian
When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership pressure. The good news is that paid media typically delivers quicker wins compared to SEO. But it’s not just about the short-term. You’ll need to show how your paid efforts also contribute to long-term business...| Augurian
As a marketing director, you’re probably feeling the pressure from leadership to show results from SEO, even with a tighter budget and less experience in analytics. It can be tricky to figure out how to measure SEO performance without getting into the weeds of the technical stuff. The good news is that you don’t have...| Augurian
Creating a successful paid media team means understanding paid social, display, and paid search advertising. With rising costs, AI changes to search results, and the dynamic and constantly evolving nature of digital advertising, it can be hard to keep up. Ad platform features always seem to be changing, especially with the rise of AI. It’s...| Augurian
Building a team that delivers consistent SEO results and is aligned with your marketing vision is hard. Constant AI updates, search result layouts changing daily, and industry headlines can make it feel like the sky is falling. It’s a lot to keep up with when overseeing all of marketing. These are all common feelings, especially...| Augurian
