91 likes, 18 comments - jenns_trends on May 15, 2024: "Are longer Reels - those over 90 seconds - working for you? IG says they will hurt your performance. According to comments from IG staff (supported by Adam Mosseri) at a recent creators event, Instagram will "punish" longer Reels and diminish those posts' performance overall. Now, to clarify, Reels can't be longer than 90 seconds. So if you're creating your Reels in-app (filming or uploading) as a Reel, then you're all good. However, you ...| Instagram
