So you’ve been lusting after that BMW or that Mercedes-Benz haven’t you? Yeah I get it. Who wouldn’t want to cruise around town in a luxury ride, turning heads and feeling like a boss? But here’s the thing: owning a luxury car can feel like a pipe dream when you’re on a budget. Don’t give ... Read more| Prowess
Competing on price is usually a short-term strategy at best. Paradoxically it can be a safer bet to aim for a price position that is 'reassuringly expensive'. Over time, who knows, you could be the next must-have luxury brand.| Prowess